Earlier this week, we covered Affinity Photo, and later we’ll also cover Affinity Designer. But quite a few might find these new apps (or a mix of apps) to be exactly what they need. We know some artists are OK with Adobe’s subscription plans, and none of what you’ll read is to suggest that Adobe’s solutions are anything but capable. Saving roughly $10-30 per month is a big deal for many artists, especially in challenging times. Canceling a Creative Cloud subscription and/or subscribing to only one or two apps, can drive the cost down from the default $52.99/month (and counting) to $20.99/month for most apps or $41.98/month for two. Ultimately any switch has to benefit the user in terms of cost, efficiency, or both. It’s worth pointing out that these are not product reviews or how-to articles, but a general comparison between applications. To do their part, Serif has temporarily reduced its prices by 50% for the entire suite. If you are a creative professional or an aspiring digital artist looking for alternatives to Adobe’s subscription plans, now is a great time to consider a switch. The Rocket Yard has readied a new series for our friends in the creative space, to introduce the Affinity suite of applications from Serif. Many OWC customers are impacted, including creative professionals like photographers, illustrators, and graphic designers-and now Work From Home (WFH). To start advertising with Taboola and DV360, contact your Taboola representative or email to arrange for a customer Deal ID.COVID-19 has dramatically changed the way millions of people work. With this expanded integration, we’ll continue to support our 15,000+ advertisers deliver programmatic ads at scale, reach target audiences across the open web, and drive even more value from their campaigns. Alternatively, if you are a buyer interested in Taboola’s unique and exclusive placements but you don’t have native ad assets? Display banner assets are now fully supported via Google’s DSP. This means that buyers can access Taboola’s video supply directly and not via another exchange. On top of that, advertisers can now also access Google’s DV360 to bid on video placements and standard display banners all in the same place. “A deeper integration with DV360 means more ways for advertisers to refine their approach to reaching and converting customers, using tried and tested audience segments from Google, at no extra cost.” Expanded Video and Display Banner Offerings “We’re making it easier than ever for advertisers to succeed on Taboola, regardless of their objectives,” said Adam Singolda, CEO and founder, Taboola. ![]() That means you can engage more potential buyers (even in cookieless environments) who are most likely to engage, click, or convert. Reach audience who share interest profiles with existing customers. Enhance results for performance marketing, mid-funnel marketing, and remarketing campaigns. ![]() Get in front of people who are “in-market” to purchase a particular type of good or service. Reach people based on what they’re already consuming as they browse pages across the web. Raise awareness and drive consideration among affinity groups that have a strong interest in your products. Here’s a closer look at how you can use these audiences to expand your reach and achieve your goals: With access to these segments, advertisers can further increase scale, raise awareness, and drive consideration among potential customers across our network. Taboola advertisers now have direct access to Google’s custom first-party audience segments, including Affinity and In-Market audiences. ![]() Directly Access Google’s Affinity & In-Market Audiences Starting today, we’re taking that integration to the next level. That means DV360 users can expand their reach and diversify their channels - tapping into our large network of brand-safe publisher properties, which reach more than 500 million daily active users across the globe. With our integration, programmatic buyers have been able to bid on on our native, in-feed placements in real time. Tap Into an Exclusive Supply of Native Ad PlacementsĭV360 launched in 2018 as a rebrand of DoubleClick Bid Manager, offering a suite of programmatic buying tools for end-to-end campaign execution. Now, we’re expanding that integration even further - giving Taboola advertisers direct access to valuable DV360 audience segments and video offerings. In 2020, we announced our direct integration with Google’s demand-side platform, Display & Video 360 (DV360). Advertising with Taboola just got even easier.
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